Competing In The Global Arena Essay Example | Topics and Well Written Essays - 4250 words

Competing In The Global Arena - Essay Example Why is Apple holding so much cash Having too much cash in reserve might either mean that the company does not know yet how to allocate it or that they may have some risk concerns about future potential investment. Apple is obviously one of the handful of companies where the fortunes are seen to be intricately tied to the person in charge. The star excellence and the thinker talents linked by professionals Jobs are certainly contributed to the success of the company. So the news of Jobs' cancer surgery might lead to a succession problem and compromise the company's future. Apple achieved a solid performance for the first quarter of 2005 compared to the same quarter 2004 with strong net sales in the Americas segment (+77%) in Europe (+63%) and in Japan (+18%). The Americas segment represents approximately 47% of the company's total net sales. The increase in net sales in the Americas, Europe and Japan was primarily driven by increased demand of the iPod and the consumer-oriented iMAC (Apple Computer, Inc. (AAPL), 2006). Demand for the iBook products were especially high for the Americas, while peripherals and other hardware were more popular in Europe. The retail segment's net sales grew to $561 million as compared to $273 million in the same period in 2004, this represents a remarkable 105% increase. B. Strategic Posture Mission Apple strives for continuous improvement in our environmental, health and safety management systems and in the environmental quality of our products, processes and services (Environmental Health and Safety Policy Statement, 2006). Apple's Guiding Principles Meet or exceed all applicable environmental, health and safety requirements. Where laws and regulations do not provide adequate controls, Apple will adopt their own standards to protect human health and the environment (Apple and the Environment). Support and promote sound scientific principles and fiscally responsible public policy that enhance environmental quality, health and safety. Advocate the adoption of prudent environmental, health and safety principles and practices by their contractors, vendors and suppliers (Environmental Health and Safety Policy Statement, 2006). Communicate environmental, health and safety policies and programs to Apple employees and stakeholders. Design, manage and operate our facilities to maximize safety, promote energy efficiency and protect the environment. Strive to create products that are safe in their intended use, conserve energy and materials and prevent pollution throughout the product life cycle including design, manufacture, use and end-of-life management (Environmental Health and Safety Policy Statement, 2006). Ensure that all employees are aware of their role and responsibility to fulfill and sustain Apple's environmental, he

Theory Analysis Assignment Example | Topics and Well Written Essays - 1000 words

Theory Analysis - Assignment Example What is the underlying epistemological paradigm of this theory? (All theories have an epistemological foundation. We have covered the following epistemological paradigms: logical positivism, post-positivism, realism, postmodernism, interpretivism/social constructivism, critical theory, feminist theory.) The underlying epistemological paradigm of the incentive theory of motivation is behaviorism, particularly, purposive behaviorism. Behaviorism, otherwise known as the behavioral learning theory, explain observed and/or measured behaviors as an outcome of an external event, which means that â€Å"a human being will learn to behave in a certain manner because he or she has discovered that something desirable or punishing may occur after a desirable or punishing behavior takes place† (Nath & Cmajdalka, 2011, p. 141). In 1932, Tolman (as cited in Fiske, 2008) developed â€Å"a purposive behaviorism, conceiving of incentives as the quantity and quality of a reward† (p. 10). Why do you think this is the epistemological paradigm underlying your theory? (This is where you will link the ontological, axiological, and methodological assumptions of the epistemological paradigm to the tenets of the theory. You will need to review the tenets of your selected theory and review the assumptions of the epistemological paradigm.) 2. An axiological assumption has something to do with non-moral sources of value (McDonald, 2008). Behaviorism is divided in this aspect. Some theorists believe that behaviorism does not entertain any assumption with respect to value judgment (Harcum, 1996). However, Dewey (as cited in Boydston, 1989) believes otherwise. 1. Objectivism assumes that the symbols people used during such cognitive activities such as thinking and talking derives meaning by virtue of their capacity to stand for objects, people, properties, as well as the associations between them as their existence is real. In simpler terms, objectivism views the world as a set of objects

Dictatorship and Democracy Essay Example for Free

Dictatorship and Democracy Essay Benazir Bhutto was a renowned politician and the first female Prime Minister of Pakistan during a time that changed the face of the world; the September 11, 2001 terrorist attacks of the World Trade Center, Pentagon and Flight 95. She was outspoken against the policy, rhetoric and agenda of Al Qaeda. On the 4th of October 2002, Bhutto gave a speech to the world stating that Al Qaeda not only victimized western society, but victimized Muslim Nations and the people of Islam. In her speech she invites the Democracies of the world to help thwart terrorism by replacing Dictatorships with Democratic Governments that provide for their people. Bhutto states, â€Å"Democracies which operate under pluralistic and public constraints, must provide for the public welfare, must provide social services, and must provide education, health and housing. Dictatorships need not. † (WV 293) In this essay I will discuss my disposition of Benazir Bhutto’s statement of government involvement of society. Benazir Bhutto belonged to a part of the world that most of us do not know well. She comes from a part of the world that does not consider women as man’s equal in society and religion. Part of this world has been plagued by the scourge of Al Qaeda; a terrorist organization that based its belief in the total destruction of Western Civilization for the preservation of Islam, taught in the method of extremism. The Islamic extremist group Al Qaeda assassinated Benazir Bhutto for her disagreement of the ways, methods and extreme fundamentalisms purported by Al Qaeda. She paid the ultimate price with her life for her outspoken beliefs against the unguided, against the recklessness and against the atrocity afflicted upon a Muslim society dictated by a mind hell bent on suffer for not conforming to his/her blueprint. She herself was enlightened, seeking progress of mankind. Dictatorships are more prominent around the world than one would think. Almost every nation has had a form of Dictatorship at one time in its history. Dictatorships are defined as authoritarian government ruled by one person. Usually the leader of these societies will take resources from his/her people to distribute elsewhere, primarily the military. In turn the people will do without food, state run services, electricity, running water, education and medical services. They’re even told how to worship religion throughout their lives. When people are oppressed and subject to such regimes they either protest their government or in some cases embrace it. I understand what Bhutto is inferring with her quote. When people are forced into these oppressive regimes it breeds hatred that can easily spill outside of its borders. It makes sense that oppressed people can become frustrated by outside influences and resort to a simplistic way of life. The oppressed can become more open to a suggested and dangerous agenda carrying with them the heavy burden over generations. On the other hand, Democracy is more in tune with its people. I define Democracy as a government system that sets all citizens as equal and allows its people to voice their opinion all for the greater good of society. In these societies the government can provide for its citizens what Dictatorships usually neglect. Democracies have the power to ensure that each citizen is entitled to education rights, social services, health care, public welfare and housing needs for the less fortunate. Democratic citizens who are in need should have no worries of doing without, as if Mom or Dad is there to lend a helping hand to their children. The citizens can control what benefits they have rights to through Democratic process where as people subdued by a Dictator struggle to get by with whatever they can get their hands on. A Democracy supports the ideas of many whereas a Dictatorship pushes the agenda of one person across its people. A Democracy encourages people to live positively and hopeful. It’s easy to say that people who live under Democracy are not oppressed but in some cases spoiled by the fruits of their government. Unfortunately the circumstantial effect of Dictatorships can ultimately lead to factions that want nothing more but to change the world into their idealisms. These groups become extreme in their own right and force their agenda on the world through extreme action. Dictatorships become breeding grounds for this kind of filth and their ilk; in some cases a terrorist organization houses a Dictator with the power to spread rhetoric to the world by utilizing media outlets that air the aftermath of terror attacks. The entire populace of one’s country is negatively reflected and become polarized by the extreme leadership. A Democracy’s citizens have everything they need to live a healthy life and make something of themselves and should have no reason to embrace jealousy and hatred of extremism. Ultimately the citizen makes the country. There are some very rare cases of factions that form within Democracies that hold a specific agenda. These factions really do nothing more than stir up the opinion of the public through their protest. Rarely do these factions become violent or organized enough to enforce their agenda onto the world through acts of terror. Do I agree with Benazir Bhutto? Yes and no. I honestly feel that all people of the world should live freely and allowed to flourish in society. I think that someone should be able to see a doctor if they are sick or with cancer. I do not believe that government should put itself before its people, at any given time! I think that there should be no person that starves and lives under a bridge wondering what tomorrow is going to be like. And the one thing I think that Democracy cannot cure is extremism of any aspect of society. There will always be someone who is not happy with their way of life and will resort to an extreme ideals and methods.

What Works in Preventing Modern Slavery

What Works in Preventing Modern Slavery This essay focuses on Modern Slavery which covers human trafficking, slavery, forced labour and domestic slavery. It will concentrate on forced labour within the Modern Slavery Act 2015. It will outline what force labour means, review statistics that evidence the extent of the problem, and then make some recommendations to stop forced labour. According to International Labour Organisation (ILO) (2017) forced labour refers to the act of coercing or deceiving someone into working against their will. Victims of forced labour are often controlled by their ‘employers’ through various means such as threats, physical harm, confiscation of identity documents and the withholding of wages. Indirect force may be used such as retaining the documentation of the foreign nations to prevent them from returning to their native country. They go on to say that forced labour and human trafficking are modern forms of slavery and require attention. They are not identical within the legal system. Most situations of slavery and human trafficking are covered by their definition of forced labour. Children.gov.on.ca commented in a ‘Review of the Roots of Youth Violence’ paper that rational choice theory is based on the original opinions of classical criminology, which enables people to freely choose their behaviour and is motivated by the avoidance of pain and to search for pleasure. In terms of offending, rational choice suggests that offenders weigh the potential benefits and consequences associated with committing an offence. Rational choice focuses on the opportunity to commit crime and on how criminal choices are structured by the social environment and situational variables. The ILO reported in 2017, that there is an estimation of 40.3 million people in modern slavery. This includes 24.9 million in forced labour and 15.4 million who are in forced marriages. This means there are 5.4 victims of modern slavery to 1,000 people in the world. Roughly 10 million children are victims of modern slavery. Of the 24.9 million people who are trapped in forced labour, 16 million people are exploited as domestic work, construction or agriculture by the private sector, 4.8 million people are exploited within the sex world and 4 million people are forced labour by the state authorities. Below the charts in figure 1 and figure 2 shows the ILO’s Global estimates of modern slavery: including forced labour and forced marriage. The Modern Slavery Act 2015 protects people held for slavery or servitude and if they are forced into it or compulsory labour beyond their will. Also, human trafficking is covered by The Act, by making it an offence if anyone arranges and enables another person to travel, who is going to be exploited. This person can be either an adult or child. The Modern Slavery Act 2015 consolidates existing offences of human trafficking and slavery and encompasses trafficking for all forms of exploitation. This Act replaces offences of human trafficking arising under section 59A Sexual Offences Act 2003 and section 4 Asylum and Immigration Act 2004. The Act also replaces the offence of holding another person in slavery or servitude or requiring another person to perform forced or compulsory labour arising under section 71 Coroners and Justice Act 2009 (cps.gov.uk). This consolidation of existing regulations into a single statue is an important development in the UK because hopefully to improve the conviction rates current criminal offences in relation to slavery and trafficking and by increasing the maximum penalty to deter potential offenders. Tilley (2009) notes the general value of specific deterrence within a Direct Criminal Justice System (CJS) Approach points out that offenders are deterred from committing future crimes by the unpleasantness of punishment, by having harsher penalties and these seeing others being punished and will other individuals from committing crimes. The Independent Anti-Slavery Commissioner Strategic Plan 2015–2017, was produced by the government in line with the Modern Slavery Act 2015. The Strategic Plan acknowledges the scale of the problem of modern slavery and makes practical recommendations to try to address the issues. Within the document the Home Office estimates in UK that there were between 10,000 – 13,000 potential victims of modern slavery in 2014. There is some improvement to identify possible victims, so they can be removed from exploitation and protect them from further harm and enable them to receive the right help they need. Those victims often suffer from varied physical and psychological health issues. Some are classed as serious problems from the direct results of exploitation they may have suffered. It is important to make the victims feel safe and secure and protect them from harm by getting them the support and care once they are removed from those who have been exploiting them. This is so they can be empowered to increase their long-term healing, strength, and regain into inclusive society and to rebuild their lives. The way forward for this to be achieved is to work with the Home Office, border control and health agencies across UK. Appropriate awareness raising, and training should be put in place and promoted regularly. They also need to regularly review the associated material is fit for purpose about helping the potential victims to access appropriate support and assistance. More work is necessary within the immigration, border control, trading standards, police, courts and prosecution. Additionally, training is required to highlight the potential signs of victims whether they are UK citizens or foreign citizens. If police and the community should be vigilant and aware that a property has barred windows or curtains are permanently drawn, this may be because victims of modern slavery are possibly being held there. This is done to prevent them from climbing out. Other indications could be if the letterbox sealed up, so it cannot be used and is there any sign of electricity attached to neighbouring properties or directly from power lines. If businesses are using people for forced labour then they may be wearing inappropriate clothing required for the job, have poor hygiene, be fearful or unwilling to engage with the public or other colleagues. The report outlines that modern slavery in the UK is a high profit and low risk crime. The reason for modern slavery is a high profit and low risk crime because human trafficking is one of the fastest growing criminal enterprises. Criminal organizations are increasingly attracted to human trafficking because, unlike drugs, humans can be sold repeatedly. Human trafficking not only involves sex and labour, but people are also trafficked for organ harvesting. So criminal organisations can distance themselves easily from the victims by selling them on regularly. In 2014 the Home Office estimated that approximately 11,500 potential victims of modern slavery across UK. They also report there were just 2,340 potential victims reported to the National Referral Mechanism. The National Referral Mechanism  (NRM) is a framework for identifying victims of human trafficking or modern slavery and ensuring they receive the appropriate support. Very few modern slavery crimes come the attention of the police and criminal justice agencies and even fewer offenders are caught and convicted. The report estimates that 187 prosecutions involving human trafficking offences were flagged up by the Crown Prosecution Service in 2014-15 and 130 of those cases resulted in a successful conviction. However, data from Ministry of Justice showed only 39 convictions in 2014 from slavery and human trafficking offences as a principal offence. The discrepancy arguably indicates that the Crown Prosecution Service and Ministry of Justice are not working together effectively. The anti-slavery organisation highlights how the UK can challenge modern slavery. They state there are three areas to focus on. Firstly, in policing. Although modern slavery has become more visual it has been rising considerably over the past few years. Some cases are still turned away by the police because they are not believed, and those who has been forced into crime have been treated as criminals. Secondly, is identification. The referral system in use often only looks at victims of forced labour through their immigration status. This means people from outside the European Union are up to four times less likely to be recognised as victims of trafficking and are often deported rather than protected. Also, visa rules also prevent overseas  domestic workers from leaving abusive employers and seeking out new ones. This often leads them to suffer abuse in silence. Lastly, is protection. Protection and support for victims of trafficking is inconsistent, especially after all the gover nment cuts and cost-efficiency savings. The victims of forced labour who have survived and been rescued, have been in a safe house to recover but that is only for a limited time and they do not get long-term support even if they need it, so they can fully recover and get their lives back on track. They also state that the protection of children is also of great concern. A Child Guardianship scheme has been included in the Modern Slavery Act, but the full implementation of it is not scheduled until mid-2019. To help to prevent and reduce modern slavery, it would help to have a multi-agency team, which should include the police, health and social services, local authority, immigration, border control and trading standards. This is to be able to prevent other crimes committed within the modern slavery (forced labour) and crimes being committed by the victims of forced labour when trying to escape captivity. Organisations like health and social services, local authority, housing departments, voluntary organisations are available to support the police with supporting victims of modern slavery. Some voluntary organisations which are available includes refuge, shelter, NSPCC, Women’s Aid and translation organisations. These agencies can help victims to trust authorities that they are there to help and will not deport them back to their original country. Deportation will not be done for up to 90 days as the victims have access to ‘move-on’ support, such as ongoing accommodation, counselling, expert advice and advocacy before the final decision is made (Newton, gov.uk). They can then hopefully set up a peer group to be able to support others with their experiences with agreement to have a councillor on hand if people need to talk through things as and when needed. Other recommendations that possibly need to be in place are to have more border agency staff at ports and air ports to be able to check all vehicles arriving to stop illegal immigrants being brought in against their will or have paid the drivers to do so for a better life. More checks are needed on foreign national coming in with little money to support themselves. To disrupt criminal activity Tilley (2009) says there should be intelligence led policing to monitor and trace criminal organisations, and learn more about the offenders’ behaviour patterns. Also, when taken to court those drivers caught should be imposed with more severe fines because the fines are only  £2,000 per migrant (express, 2017). For people who employ illegal immigrants’ penalties should be more severe than they are. At the present the sentences are imprisonment for 5 years and pay a fine of up to  £20,000 for each illegal worker (gov.uk). Lastly, it is recommended that literature is published and advertised in different languages to help people what they need to do if they are victims or know someone who is possibly a victim of modern slavery (forced labour). In conclusion this essay focused on modern slavery and mainly forced labour. It has highlighted that people are still victims of modern slavery (forced labour) since the Modern Slavery Act 2015 came into force. Modern Slavery Act 2015 and the Strategic plan are positive steps, but more is needed to be done to address modern slavery, given the extent and complexity of the issue. For example, importantly more public awareness need to be advertised to know what modern slavery and forced labour is about and what signs to look out for and how to report their fears. Also, the sentencing for people convicted needs to be more severe, and more convictions are needed to highlight the crime and raise awareness for the public and make them aware something to there to prevent it. References Adu, A. 2017.  Lorry drivers receive record number of fines for bringing illegal immigrants into Britain.  Available: www.express.co.uk/news/uk/821265/migrant-crisis-lorry-drivers-fined-immigrants-sneak-UK-vehicles. Last accessed 26 November 2017. antislavery. 2017.  What is modern slavery?  Available: https://www.antislavery.org/slavery-today/modern-slavery/. Last accessed 4 December 2017. CPS. 2017.  Human Trafficking, Smuggling and Slavery.  Available: http://www.cps.gov.uk/legal/h_to_k/human_trafficking_and_smuggling/. Last accessed 19 December 2017. gov.uk. 2016.  Penalties for employing illegal workers.  Available: https://www.gov.uk/penalties-for-employing-illegal-workers. Last accessed 26 November 2017 Hyland, K. 2015.  Independent Anti-Slavery Commissioner Strategic Plan 2015–2017.  Available: http://www.antislaverycommissioner.co.uk/media/1075/iasc_strategicplan_2015.pdf. Last accessed 29 November 2017. Hyland, K. 2017.  Independent Anti-Slavery Commissioner: Annual Report 2016 2017.  Available: http://www.antislaverycommissioner.co.uk/media/1164/iasc_annual-report-16-17-web.pdf. Last accessed 4 December 2017. International Labour Organisation and Walk Free Foundation. 2017.  Global estimates of modern slavery: forced labour and forced marriage.  Available: http://www.ilo.org/wcmsp5/groups/public/@dgreports/@dcomm/documents/publication/wcms_575479.pdf. Last accessed 16 December 2017. International Labour Organization (ILO). 2014.  The meanings of Forced Labour.  Available: http://www.ilo.org/global/topics/forced-labour/news/WCMS_237569/langen/index.htm. Last accessed 2 December 2017. Myers, N. 2016.  Review of the Roots of Youth Violence: Literature Reviews Volume 5, Chapter 3:  Available: http://www.children.gov.on.ca/htdocs/English/professionals/oyap/roots/volume5/chapter03_rational_choice.aspx. Last accessed 6 January 2018. Newton, S. 2016.  Modern slavery victims to receive longer period of. Available: https://www.gov.uk/government/news/modern-slavery-victims-to-receive-longer-period-of-support. Last accessed 28 December 2017 The Modern Slavery Act 2015

Parents and Education Essay -- Informative, Personal Experience

Throughout my life I have been very lucky; I have a mom that supported me. She was there to drop me off at school, she made sure I had a ride home, she drove me around to countless cross country practice, and she always checked to see if my homework was done. While at the time I might not have realized it, but my mom was instilling in me the importance of school and my education. When my mom helped me through long division and my time tables, she was showing me more than how do divide large numbers, she showed me that be taking time out of her day for me to learn, that education is very important to have and that it is a worthy investment. Since being in college I have gotten the opportunity to meet a lot of people. All of them have their own story. While some people might have had similar upbringings, others had quite different ones. As I continue to meet new people throughout my college career, I always wonder how there upbringing is and how it translates to their school schooling . As I wonder this I cannot help but to ask the question: How does parental involvement affect a child’s educational career? One thing I was always curious about is simply why parents help their kids. While it seems like a very simple question, I think it is a very important one. As Kathleen Hoover-Dempsey et al wrote in a 2001 article in Educational Psychology: â€Å"†¦parents decide to become involved in students' homework because they believe they should be involved, believe their involvement will make a difference, and perceive that their involvement is wanted and expected† (206). I think my mom would agree to this statement and her reasoning for helping me would include a majority of the list. Because parents feel that being involved in education is... ...school functions. Children perceive parental guidance as a good thing and enjoy working with parents at home as well as occasional visits to schools. Parents can take advantage of certain strategies that their kids can benefit from. These ultimately lead to better academic society and better behaved kids. As I am looking back on my childhood and early school career I now realize how great of a family I had. The parents that supported me and helped me through school has given me opportunities that might not be had I had less supportive parents. Because of my parent’s dedication to my education, I in turn am able to make education a main focus and a tool to a successful life. This will be a great benefit that I hope parents realize is important. I hope education about parental involvement can be spread so the barriers that slow parental involvement can be stopped. Parents and Education Essay -- Informative, Personal Experience Throughout my life I have been very lucky; I have a mom that supported me. She was there to drop me off at school, she made sure I had a ride home, she drove me around to countless cross country practice, and she always checked to see if my homework was done. While at the time I might not have realized it, but my mom was instilling in me the importance of school and my education. When my mom helped me through long division and my time tables, she was showing me more than how do divide large numbers, she showed me that be taking time out of her day for me to learn, that education is very important to have and that it is a worthy investment. Since being in college I have gotten the opportunity to meet a lot of people. All of them have their own story. While some people might have had similar upbringings, others had quite different ones. As I continue to meet new people throughout my college career, I always wonder how there upbringing is and how it translates to their school schooling . As I wonder this I cannot help but to ask the question: How does parental involvement affect a child’s educational career? One thing I was always curious about is simply why parents help their kids. While it seems like a very simple question, I think it is a very important one. As Kathleen Hoover-Dempsey et al wrote in a 2001 article in Educational Psychology: â€Å"†¦parents decide to become involved in students' homework because they believe they should be involved, believe their involvement will make a difference, and perceive that their involvement is wanted and expected† (206). I think my mom would agree to this statement and her reasoning for helping me would include a majority of the list. Because parents feel that being involved in education is... ...school functions. Children perceive parental guidance as a good thing and enjoy working with parents at home as well as occasional visits to schools. Parents can take advantage of certain strategies that their kids can benefit from. These ultimately lead to better academic society and better behaved kids. As I am looking back on my childhood and early school career I now realize how great of a family I had. The parents that supported me and helped me through school has given me opportunities that might not be had I had less supportive parents. Because of my parent’s dedication to my education, I in turn am able to make education a main focus and a tool to a successful life. This will be a great benefit that I hope parents realize is important. I hope education about parental involvement can be spread so the barriers that slow parental involvement can be stopped.

The Roswell Incident :: essays research papers fc

  Ã‚  Ã‚  Ã‚  Ã‚  The people of the world have always had a mysterious belief that Earth wasn't the only planet in the universe that supported life. This belief dates back to ancient times when heavenly and demonic stories were told of gods who strode across the skies on their golden chariots. Tales as far fetched as Zeus who threw lightening bolts from his fingertips to stories as credible as the American Indian's Cachinas, who supposedly taught them to farm and saved them from numerous disasters. The Egyptians, who built their mammoth pyramids with only the use of man power, used hieroglyphics. These same hieroglyphics have been unofficially documented as being similar to symbols found on unidentified aircraft wreckage found in several incidences over the past fifty years (Montgomery 225-32, 236-37). Are these stories all mere coincidence? Some researchers think not and have continued to unveil new evidence that is believably true. Recently, new facts have been brought up on the most documented UFO (unidentified flying object) sighting of all time: the Roswell Incident.   Ã‚  Ã‚  Ã‚  Ã‚  The Roswell Incident is a UFO crash that occurred at 11:30 p.m. on July 4th, 1947 in Roswell, New Mexico (Randal 10). Mac Brazel, a local New Mexico rancher, discovered a considerable amount of unusual debris while riding out on horseback early in the morning to check his sheep after a night of intense thunderstorms. He reported to Sheriff George Wilcox after driving into Roswell, that the aircraft had created a shallow gouge several hundred feet long and was scattered over a large area. Sheriff Wilcox then notified authorities at the Roswell Army Air Field and with the assistance of his deputies, proceeded to investigate the matter. Shortly after the 509th Bomb Group arrived from their station 35 miles away (Walker 38), they closed off the area for a number of days and retrieved the wreckage. The debris was initially taken to Roswell Army Air Field and eventually flown to Wright Field in Dayton, Ohio (Jeffrey). Before the military could intervene, the event had already been witnessed by more than one-hundred people. Local police, fire squad, and curious members of the Roswell community make up these people. A lot of them were part of the initial recovery team and are now telling their stories that have been bottled up for nearly a half of a century (Randal 11).   Ã‚  Ã‚  Ã‚  Ã‚  According to one unnamed witness of the Roswell recovery team,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The crash site was littered with pieces of the aircraft. Something about the   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  size of a fighter plane had crashed, the metal was unlike anything I'd ever seen   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  before. I picked up a piece the size of a car fender with one hand, it couldn't have

Kudler Fine Foods Frequent Buyer Program Essay

The intent behind the development of Kudler Fine Foods Frequent Buyer Program is to increase the level of customer loyalty. The system will be broken down into two different levels; the frequency of a buyers shopping with Kudler Fine Foods and the amount of money that the buyer spends with each purchase. A program like this is typically used as a marketing strategy that is â€Å"enabled by point-of-sale technology to record and store customer purchases in exchange for rewards’ (Appel, p. 156, 2006). A web-based shopping program will be used to enhance the Frequent Buyer Program for Kudler Fine Foods. This will be achieved by applying web-based advertising. A projection of frequent buyers growth is expected on the initial employment of the frequent buyer program. It is the estimate of the Sales and Marketing Department that there will be a 5% growth within the first 12 months of this program. The department has also conducted an analysis considering what legal courses of actions, if any, Kudler Fine Foods will need to take to ensure the success of this program. Legal Considerations A study of the consumer trends in this area will have to be conducted. The will enable the Sales and Marketing Department to allow for a smooth and functional program and give them an idea on how to better market the product. â€Å"Market research and demographics data can be used to better target products and produce better or customized products; such data are becoming increasingly valuable: (national Research Council, p. 156, 1994). Some of the legal issues that will be taken in to consideration are costumer privacy as this will have an increased attention in response to the initial data that we will be requesting. It is important that Kudler Fine Foods incorporate some sort of privacy statement into the initial request form stating that the information will not be shared with anyone outside of Kudler Fine Foods, and state the basic reason of why Kudler Fine Foods is requesting such data. Employees of Kudler Fine Foods will need to be trained on the proper handling of such data and what ramifications can happen in the event that costumer information is released without the expressed consent of the costumer. Ethical Considerations The intent of the Frequent Buyers Programs with Kudler Fine Foods is to be one of electronic commerce application. An e-commerce program can provide Kudler Fine Foods another level of costumer shopping and potentially receiving new customers for Kudler’s. As the program grows so will be profit margins of the company. However, internet security will have to be in the foremost thought of the IT Department in the development stages through the employment of the Frequent Buyers Program launch. The IT systems employed will â€Å"gather personal data about customer bases, and use it to support vital functions, such as the authentication of individuals requesting service, verification of credit and accounting information, delivery of services and goods, marketing, decision-making and law enforcement† (Appel, p. 156, 2006). Security Considerations The design and development of the database should not solely be focused on the access to and the protection of the personnel identifiable information that is being stored of the database. This information should be considered sensitive as it could be access in the attempt of identification theft or other forms of fraud. Programs of the nature have shown that they release they sensitive information to third party buyers. (Appel, 2006). Purchases that an individual makes should be held in a private and secure location and should not be shared with anyone outside of Kudler Fine Foods. An implementation of this should help ease a buyers concern that we are sharing their information with anyone who does not need to have it. The development of Kudler’s e-commerce site should be designed to fully secure. This is to help any unethical occurrences form happening; however, it will not prevent them from being attempted. Financial Analysis This initial cost of the startup of this program will be a minimal impact on Kudler Fine Foods. The initial advertisement effort will be done via social media; the companies Facebook page and Twitter account, email and word of mouth. Allowing for a reward system for costumer referrals can be used for current and new customers as the programs is employed and continues to grow. Rajiv and bell argue â€Å"customer retention costs are generally lower than customer acquisition costs, companies are better of focusing attention on their more loyal customers especially since the top 20% of customers account for 80% of revenues and often more than 100% of profits† (p. 180, 2003). Kudler Foods could reduce their marketing expenses by using a customer loyalty system through the use of rewards. The sales increase from this program should be reflected by the increase of new customers and the increased returning customers increased spending. The use of seasonal promotions only available to costumers enrolled into the frequent buyers program could also help in increased sales profits. Conclusion A frequent shopper program can be a successful tool is used correctly by a company. The difficult task will always be bringing in new costumers. This program should allow for the retention of existing customers with Kudler Fine Foods. A rewards points system should be used for the exchange of costume items only available to customers enrolled in the frequent shopper program. This will entice customers to remain loyal to the company and refer the friends and family to the program. The increased awareness of the customers privacy should always stressed from the designing of the program, through the implementation and further in the continuing changes of the program. Ensuring that the customers understand that their information is not shared with any third party organizations and that their information will help in the advancement of this program should minimize conflicts. The paramount concern should always be information security and privacy of customers identifying information will help keep this program a success.